So I know this isn’t particularly relevant to Mac’s but I thought I would post it anyway.
I just did a search on Google and got a new type of advert, seems like Google have added call-back advertising to the sponsored ad’s on the right hand side of a google search page.
See the little phone icon?
Clicking that gives a little animation hiding the text advert and replacing it with this:
Finally, click connect and the phone rings.
I bet they get a lot of calls today from people like me who don’t need any kind of insurance but are curious :)
The good news? This is no more obtrusive than a google text advert (well, after the first time you see it obviously) but it’s an interesting development, especially that some JavaScript effects/AJAX are now being used in quite a natural and unobtrusive way. The bad news? I tried it with JavaScript off and it degraded pretty poorly, only giving me the phone number of the company so that I could call them instead. There is no reason it couldn’t have just started with the “enter your phone number” prompt.
Interesting though… At least I thought so, I wonder if they will tie it in with some sort of VoIP in the future? Google Talk maybe?
Technorati Tags: google, advertising, adwords, phone
